Presentation to AMWA Delaware Valley Region: "Product Launch: Goldmine or Minefield for Writers?"

A team presentation by Larry Tobias, Sherry Holland and Kira Belkin of AMWA at the Delaware Valley chapter conference in May covered an interactive, role-play: "Product Launch: Goldmine or Minefield for Writers?" The objective of the presentation was to familiarize the audience with the potential players involved in a "typical" pharmaceutical company interaction with a medical writing/communications company. A summary of the presentation is available on the AMWA DVC website at http://www.amwa-dvc.org/delawriter/08-2004.pdf.