AMA Media Briefing: ADHD; Attention Deficit Hyperactivity Disorder

On September 9th, Larry attended an AMA Media Briefing in NYC involving attention deficit hyperactivity disorder. If you are interested in receiving a debrief of the meeting, or in working with Larry on related healthcare communications and marketing research projects, please contact Larry at TobiasL@optonline.net.

Information regarding the content this meeting and other AMA Media Briefings can be found at www.ama-assn.org/go/briefings. If you are interested in pursuing any medical communications projects or marketing research involving topics from any of these meetings, please contact Larry at TobiasL@optonline.net.

Presentation to AMWA Delaware Valley Region: "Product Launch: Goldmine or Minefield for Writers?"

A team presentation by Larry Tobias, Sherry Holland and Kira Belkin of AMWA at the Delaware Valley chapter conference in May covered an interactive, role-play: "Product Launch: Goldmine or Minefield for Writers?" The objective of the presentation was to familiarize the audience with the potential players involved in a "typical" pharmaceutical company interaction with a medical writing/communications company. A summary of the presentation is available on the AMWA DVC website at http://www.amwa-dvc.org/delawriter/08-2004.pdf.